Tory Lanez – LoVE me NOw [Album] Review No ratings yet.

Written by on October 29, 2018

The rise of Tory Lanez felt like a slow burn.

The Toronto-born songwriter devoted countless studio hours to other artists’ projects, released a slew of his own mixtapes and steadily built an organic buzz as a double-threat rapper-slash-singer through his sweat-soaked, wild-out stage shows.

But since the man born Daystar Peterson cracked radio with “Say It” off his proper 2016 debut LP, I Told You, his output has been prolific. There is an urgency here—as with so many modern trap stars—to strike while the club is hot.

And so, a scant seven months after dropping his commercially successful major-label sophomore platter, March’s Memories Don’t Die, Mr. Lanez piles on with a third offering, Love Me Now. (A fourth, the Latin-lingo’d El Agua, is already in the works for 2019.)

Lanez’ swavey sound remains intact, thanks to a production team highlighted by CashMoneyAP, OG Parker, Smash David and C-Sick. His subject matter (his superfly lifestyle and the troubled relationships with women and haters it invites) seldom dives below the surface and risks sounding a little too matchy-matchy from track to track.

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